Content Migration & Experience Optimization for Leading Chip Manufacturer

World’s Largest Chip Manufacturer

One of the world’s largest and most innovative manufacturers of chip, IoT, power management, and related solutions set a goal to migrate a variety of Web Content Management System (WCMS) tools to the Adobe Experience Manager (AEM) Digital Experience Platform.

Due to the number of legacy tools, no defined process to migrate content, required collaboration and with global vendors, early stages of AEM adoption, aggressive timelines, and overall effort, the customer required substantial assistance and expertise in migrating content while standardizing the user experience.

Based on our good standing relationship with the customer, we were awarded additional work including the transition from Google Analytics to Adobe Analytics.

Leveraging our experience and expertise in AEC and AEM, Artech assisted the customer in these key areas:

• Assembled a 50+ person team of project and content managers, developers, graphic designers, UI/UX, copy writers, and quality assurance analysts.
• Defined a new process to evaluate all content and migrated more than 500,000 pages and assets across 82 WCMS tools into the AEM platform.
• Led the customer through the migration effort by establishing processes and policies cross vendor, business group, and global collaboration.
• Partnered with the customer to assess content and devise a meta tagging strategy for content delivery and search engine optimization.
• Utilized Adobe Analytics to identify touchpoints, trends, and create custom dashboards.
• Employed Adobe Target to create A/B, experience targeting, recommendations, and multivariate tests to check effectiveness of multiple content variations. Offered customized experiences (experience fragments) and relayed vital information about site visitors to business units.
• Analyzed and assisted in web optimization and personalization to improve the customer journey and experience, shorten page load and read time, and reduce the amount of information needed to be collected from customers.
• Helped incorporate the use of dynamic media with workflows to resize and auto-crop images using AEM Assets and Adobe Sensei AI.
• Provided guidance and best practice recommendation based on the tools being utilized.
• Ongoing steady state support with 40+ Artech team members today.

With a successful content migration efforts followed by customer journey analytics, web-optimized delivery, multivariate testing, and personalization techniques; we were able to  achieve several major goals for the customer including:

• Completed content and asset migration within a 1-year period – 2 months ahead of schedule.
• Reduced the typical publishing request completion time from 5 days to 2.2 days.
• Streamlined the site content migration process and reduced the technical resource costs by 50%.
• Reduced the footprint of multiple sites by 50% resulting into one unified AEM site while reducing long-term maintenance costs.
• Increased end-user productivity with a consistent visitor experience.
• Conducted 361 individual Adobe Target tests globally in 2022 testing new ideas and pages to offer the best visitor experience and promote increased user engagement.
• Analyzed customer journeys resulting in optimization efforts including revamping forms and the amount of data collected by up to 50% and incorporated pre-fill of customer and payment information for future purchases.
• Based on ongoing analysis and targeted testing, offered business stakeholders tangible metrics to affect the changes necessary to increase traffic, decrease bounce rates, and improve overall visitor satisfaction.
• Currently assisting in the adoption phase of Customer Journey Analytics to better observe customer behavior and analyze historical data to improve business outcomes.